We equip business leaders to think and act more strategically when it comes to social media marketing.
We provide the following specialized strategy services:
1. SOCIAL MEDIA STRATEGY BLUEPRINT
Action oriented strategy and tactics roadmap that links your business objectives to your social media & content marketing plan. Includes:
- ​Comprehensive social media road map document
- Industry/Internal social media audit
- Key issues identification, Brand story definition
- Target audience analysis
- Content, platform & timing mix
- Metrics & tracking plan
2. SOCIAL MEDIA PLAYBOOK
Collaborative document that enables day-to-day implementation of strategy. Facilitates content creation, calendar planning, approval process, tone of voice and response flow. (NOTE: Playbook is not a static document, rather it is a collaborative tool that is updated and referenced weekly). Includes:
- Posting guidelines, tone of voice/style guide
- Internal/External engagement guidelines
- Content creation/approval flow collaborative system & content calendar
- Metrics & reporting templates
3. SOCIAL MEDIA REPORTING & OPTIMIZATION
Weekly reporting on social media activity, ensuring organization is moving towards set objectives. Includes:
- Review of social media performance across platforms and communities
- Recommendations for optimization
- Shared reports dashboard & archive
- Best practice recommendations
- Web conference live review
4. SOCIAL MEDIA SPEAKING & TRAINING
Are you holding an event or conference and looking to inspire the room with practical social media marketing tips?Jeff Berezny, founder of TentSocial, is a dynamic and engaging speaker who will entertain, educate and inspire your audience. Available for:
- Events
- Conferences
- Training Sessions
- Webinars