STRATEGY

We equip business leaders to think and act more strategically when it comes to social media marketing. 

We provide the following specialized strategy services:

1. SOCIAL MEDIA STRATEGY BLUEPRINT

Action oriented strategy and tactics roadmap that links your business objectives to your social media & content marketing plan. Includes:

  • ​Comprehensive social media road map document
  • Industry/Internal social media audit
  • Key issues identification, Brand story definition
  • Target audience analysis
  • Content, platform & timing mix
  • Metrics & tracking plan

 

2. SOCIAL MEDIA PLAYBOOK

Collaborative document that enables day-to-day implementation of strategy. Facilitates content creation, calendar planning, approval process, tone of voice and response flow. (NOTE: Playbook is not a static document, rather it is a collaborative tool that is updated and referenced weekly).  Includes:

  • Posting guidelines, tone of voice/style guide 
  • Internal/External engagement guidelines
  • Content creation/approval flow collaborative system & content calendar
  • Metrics & reporting templates

 

3. SOCIAL MEDIA REPORTING & OPTIMIZATION

Weekly reporting on social media activity, ensuring organization is moving towards set objectives.  Includes:

  • Review of social media performance across platforms and communities
  • Recommendations for optimization
  • Shared reports dashboard & archive
  • Best practice recommendations
  • Web conference live review

 

4. SOCIAL MEDIA SPEAKING & TRAINING

Are you holding an event or conference and looking to inspire the room with practical social media marketing tips?Jeff Berezny, founder of TentSocial, is a dynamic and engaging speaker who will entertain, educate and inspire your audience. Available for:

  • Events
  • Conferences
  • Training Sessions
  • Webinars