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    How Twitter Is Making TV Ads Way More Social

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    Twitter TV

    Historically, TV ads have been a very effective way to reach a very large audience in a short period of time, albeit at a wildy expensive price tag.  For many brands this has been very successful, with the right type of ad and insight.  One of the biggest problems in the digital age has been that brands spend a monumental amount of money on these ads, but there is no real opportunity for two-way, live interaction with this content or any ongoing conversation.

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