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    Know your Role on Social Media... or Shut Your Mouth About ROI.

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    Social Media ROI - The Rock

    The term 'social media ROI' has a never-ending debate associated with it, but one of the issues with this debate is that the context in which it is often discussed doesn't really make any sense. 

    The Silver Bullet for Social Media Measurement

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    I have been doing a lot of work lately with clients on social media analytics and using several different tools to do so.  Thus, I thought it would be worth passing on some of my latest thoughts as it relates to leveraging different social media analytics platforms and actually making them useful for your business.

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