The term 'social media ROI' has a never-ending debate associated with it, but one of the issues with this debate is that the context in which it is often discussed doesn't really make any sense. 

I have been doing a lot of work lately with clients on social media analytics and using several different tools to do so.  Thus, I thought it would be worth passing on some of my latest thoughts as it relates to leveraging different social media analytics platforms and actually making them useful for your business.