Google recently launched a very interesting little tool that shows the role that different online marketing channels play in the purchase journey (from 'assisting' to 'last interaction').  If you've read any of my previous blogs, you'll know that I am pretty obsessed with the online customer journey (See From Stranget to Lover: How to Do Digital Marketing in 2013).  

With the constant addition of new online platforms, it can sometimes seem impossible to keep up with the latest trend in online marketing.  It doesn't help that there seems to be countless ways to describe online marketing, including search engine marketing, social media marketing, inbound marketing, content marketing, realtime marketing and our favourite term at Tent Social, social content marketing.