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    How to Create Great Social Content [INFOGRAPHIC]

    Great Social Content

    Content marketing has become all the rage in the past few years with a brands now racing to bombard their audiences with an increasing amount of content.  As the idea of valuable content and social media converge, it has brought forward a new term, 'social content.'  This term is one that Tent Social has been built around and what we strive to create on a daily basis with our clients. Social content is content that is not one-sided, like traditional advertising of the old days, rather it is content that has a conversation componenet to it, can be discussed and shared.  

    How To Write Social Media Posts on Facebook, Twitter, Google+ and Pinterest

    How to write the perfect social media posts

    Writing has never been easy, whether it was writing a story with crayons as child, writing essays in school or writing articles as a journalist.  With the proliferation of media, there are now so many different platforms to write (and create social content) on, each with their own unique quirks.  Writing was already hard enough, but now you need to remember what type of writing works better on different platforms.  

    The State of Content Marketing 2013 [INFOGRAPHIC]

    Content Marketing Infographic 2013 resized 600

    The term "content is king" has been around for a long time now, but it hasn't been until the last few years that content marketing has gained serious credibility and clout in the marketing world. Exceptional content creation is no longer an option for brands looking to grow, it is a requirement. If brands don't find value that they can bring to their audience outside of the intrinsic benefit that the audience pays for, they will not be able to sustain growth.  

    From Stranger to Lover: How to do Digital Marketing in 2013 [Infographic]

    Digital Marketing Infographic

    With the constant addition of new online platforms, it can sometimes seem impossible to keep up with the latest trend in online marketing.  It doesn't help that there seems to be countless ways to describe online marketing, including search engine marketing, social media marketing, inbound marketing, content marketing, realtime marketing and our favourite term at Tent Social, social content marketing.

    How to Write Content Google will Love and Rank [Infographic]

    Writing Content For Google resized 600

    Understanding the ever changing world of Search Engine Optimization (SEO) can sometimes seem impossible, especially with the constant updates being made by Google and the many, so-called SEO experts out there that preach complicated, technical messages.

    Rise of the Value Based Hotel for Business Travel[INFOGRAPHIC]

    Value Hotels

    Business travel is not how it used to be.  Gone are the days of bottomless expense accounts and endless entertainment when away on business.  There has been a marked shift towards value and referrals versus high-spending and luxury.  

    The Top 20 Hotels & Resorts on Facebook [INFOGRAPHIC]

    Hotel & Resort Social Media Infographic

    Facebook has rapidly become the go-to social network for any consumer brand looking to engage with its audience on social media.  Hotels & resorts, in particular, have a unique opportunity as it relates to engaging with their guests on social media, since for the most part, hotels and resorts have very strong visual content to share and guests have a lot of experiences to share in return.

    A Month-by-Month Look at Social Media in 2012 [Infographic]

    Social Media Moments 2012

    Social media is no longer simply a trend or a fad, it is the new norm in communication.  2012 saw many stories explode on social media, some expected, some not.  

    How VISA and Walmart are Failing at Social Media Customer Service

    VISA social media

    What if you walked into McDonald's and asked a question to one of the employees and instead of answering it, they stared at you blankly, ignoring your question completely. Or what if you walked into WalMart and asked a customer service representative where the electronics section is and they, again, just stared at you blankely until it got so awkward that you just walked away, feeling confused and lost. This is how many brands are acting on social media.  They have opened themselves up for business online, but are simply ignoring the people that pay their salary every month.

    How Social Media Usage Will Change in 2013

    Time spent on social media resized 600

    Social media has truly become a daily part of most people's lives, with usage patterns changing dramatically over the past few years. The editors of the Socially Aware Blog put together a great infographic outlining how social media is currently being used today (see below).  See my top 4 takeways below along with where things are going to go in 2013.

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