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    Journey to Online Purchase - an interactive widget by Google

    Online Customer Journey Google

    Google recently launched a very interesting little tool that shows the role that different online marketing channels play in the purchase journey (from 'assisting' to 'last interaction').  If you've read any of my previous blogs, you'll know that I am pretty obsessed with the online customer journey (See From Stranget to Lover: How to Do Digital Marketing in 2013).  

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