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    How to Create Great Social Content [INFOGRAPHIC]

    Great Social Content

    Content marketing has become all the rage in the past few years with a brands now racing to bombard their audiences with an increasing amount of content.  As the idea of valuable content and social media converge, it has brought forward a new term, 'social content.'  This term is one that Tent Social has been built around and what we strive to create on a daily basis with our clients. Social content is content that is not one-sided, like traditional advertising of the old days, rather it is content that has a conversation componenet to it, can be discussed and shared.  

    The Hypocrisy of Content Marketing Blogs that use Pop-ups


    I hate websites that use pop-ups. Period. Recently, I have been particularly bothered by blogs that have pop-ups for email subscription.  I have been holding back on writing this article for several months because the organizations that I will mention are amongst those that I respect the most and spend the most time with.  I will also note that I adore the content that these organizations provide and I interact with it on an almost daily basis.  

    How To Write Social Media Posts on Facebook, Twitter, Google+ and Pinterest

    How to write the perfect social media posts

    Writing has never been easy, whether it was writing a story with crayons as child, writing essays in school or writing articles as a journalist.  With the proliferation of media, there are now so many different platforms to write (and create social content) on, each with their own unique quirks.  Writing was already hard enough, but now you need to remember what type of writing works better on different platforms.  

    The State of Content Marketing 2013 [INFOGRAPHIC]

    Content Marketing Infographic 2013 resized 600

    The term "content is king" has been around for a long time now, but it hasn't been until the last few years that content marketing has gained serious credibility and clout in the marketing world. Exceptional content creation is no longer an option for brands looking to grow, it is a requirement. If brands don't find value that they can bring to their audience outside of the intrinsic benefit that the audience pays for, they will not be able to sustain growth.  

    How Twitter Is Making TV Ads Way More Social

    Twitter TV

    Historically, TV ads have been a very effective way to reach a very large audience in a short period of time, albeit at a wildy expensive price tag.  For many brands this has been very successful, with the right type of ad and insight.  One of the biggest problems in the digital age has been that brands spend a monumental amount of money on these ads, but there is no real opportunity for two-way, live interaction with this content or any ongoing conversation.

    Journey to Online Purchase - an interactive widget by Google

    Online Customer Journey Google

    Google recently launched a very interesting little tool that shows the role that different online marketing channels play in the purchase journey (from 'assisting' to 'last interaction').  If you've read any of my previous blogs, you'll know that I am pretty obsessed with the online customer journey (See From Stranget to Lover: How to Do Digital Marketing in 2013).  

    Know your Role on Social Media... or Shut Your Mouth About ROI.

    Social Media ROI - The Rock

    The term 'social media ROI' has a never-ending debate associated with it, but one of the issues with this debate is that the context in which it is often discussed doesn't really make any sense. 

    From Stranger to Lover: How to do Digital Marketing in 2013 [Infographic]

    Digital Marketing Infographic

    With the constant addition of new online platforms, it can sometimes seem impossible to keep up with the latest trend in online marketing.  It doesn't help that there seems to be countless ways to describe online marketing, including search engine marketing, social media marketing, inbound marketing, content marketing, realtime marketing and our favourite term at Tent Social, social content marketing.

    How to Write Content Google will Love and Rank [Infographic]

    Writing Content For Google resized 600

    Understanding the ever changing world of Search Engine Optimization (SEO) can sometimes seem impossible, especially with the constant updates being made by Google and the many, so-called SEO experts out there that preach complicated, technical messages.

    The Silver Bullet for Social Media Measurement

    social media silver bullet resized 600

    I have been doing a lot of work lately with clients on social media analytics and using several different tools to do so.  Thus, I thought it would be worth passing on some of my latest thoughts as it relates to leveraging different social media analytics platforms and actually making them useful for your business.

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